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Joana Cerejo - UX Designer, UX Strategist and AI Interactive Designer
Hi,

I'm Joana Cerejo

I Humanize Technology to Transform People's Lives and Revolutionize Business Experiences.

I'm passionate about Artificial Intelligence, Machine Learning, Data, and especially the Human Experience.

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ABOUT ME
I'm a passionate UX Designer from Porto, Portugal, with over a decade of experience. I'm on a mission to enhance the human experience through design. I blend Design, Management, and Engineering, resulting in a data-driven approach to inform product strategy and elevate the human experience.

I specialize in UX research, UX metrics, and UX strategy, helping companies embrace design's value at the highest level. Since 2012, I have been teaching across various platforms, in-person and remotely, from universities to technical schools, and beyond.

I'm intrigued by the intersection of AI, ML, Big Data, and human experience, I craft autonomous products that not only mirror us but also understand their impact. Currently pursuing a Ph.D. in AI and Design, focusing on anticipatory experiences, I'm pushing the boundaries of human-centered design for sustainable human-machine relationships.

In addition to certifications in the design and engineering field, I was a Nominee for the 2021 Women in AI Awards by VentureBeat AI Innovation Awards as a Rising Star.
SEE NOMINATION
CERTIFICATIONS

MY DESIGN PHILOSOPHY

I’m a data-driven designer with a huge curiosity for how future technologies will shape the design creation process.

I’m a data-driven designer with a huge curiosity for how future technologies will shape the design creation process.

I lead project visions and contribute hands-on implementation across projects ecosystem.

MY EXPERTISE

Solving the right problem for the user is just half of the work. If you don’t have a structure design operation stage to support the product lifecycle end-to-end your solution will suffer from low time to market and you will be at the mercy of its competitors. My focus extends beyond the right solution, emphasizing efficient and scalable design processes. This elevates the quality of design outputs and collaborations within your organization.

I specialize in crafting user-centric solutions for intelligent systems, delving into crucial aspects of AI user experience design. This includes optimizing user inputs, refining feedback loops, ensuring transparency in model operations and system communication, and effectively communicating uncertainties.

Human-centered AI

DesignOps

I bring a data-driven design approach, engaging in market research and vision development to keep seeking more opportunities to continually build company intuition and knowledge of their users.

I'm passionate about data analysis, thriving on both qualitative and quantitative research. Count me in for testing assumptions, especially with quantitative data. My goal is to unveil a clear picture of what works, what doesn't, and why, all aimed at optimizing the current user experience.

Data-driven Design

Human-centered Design
Human-centered AI
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SAMPLE WORK
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MY STORE
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      LATEST ARTICLES
      See all articles
      Breaking the Mold: Why Conventional UX Maturity Models Miss the Mark
      DESIGN
      MATURITY
      Four Factors in Design Transformation
      DESIGN
      MATURITY
      How UX metrics play a pivotal role in achieving product excellence.
      UX
      METRICS
      Unlocking Success: Why Businesses are Not Talking about Experience-Market Fit?
      UX
      STRATEGY
      Design Debt: The Hidden Cost of Neglecting UX Investment, and How to Measure and Manage It
      DESIGN
      DEBT
      Understanding User Mental Models Around AI
      HUMAN-CENTERED AI
      My Latest Reviews from Growthmentor
      Have a project for me?
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      Learn more about Measuring Experience
      Let's talk about designing with data →
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