You've got to start with the customer experience and work back toward the technology – not the other way around.
Human-centered Design
Human-centered AI
My goal is to humanize technology.

Four Factor in Design Transformation


Mindset over design. Knowledge about and attitudes towards UX, as well as cultivating UX careers and practitioners' growth.


Design process efficiency. Systematic, efficient use of UX research and design methodologies and tools.


Customer-centric strategy qualities. UX leadership, planning, and resource prioritization.



Innovation capabilities. Intentional definition of goals and measurement of the results produced by UX work aligned with business vision and goals.

I consider that thinking about how we design strategies, is more important than what products can we create. Design does not evolve on its own, everything is in motion, signals, and trends shape design every day. From a strategic perspective, I look at the internal and external factors to extend the business and end user's agency and the importance of a strategy that works.

Measure Impact
Measure Impact
Measure Impact
Measure Impact

Making life better by design





I lead the UX vision & implementation across the organization ecosystem.

UX ∩ Data

UX ∩ Business

I'm a data-driven designer with a huge curiosity for how futures technology will shape the design creation process.

I consult companies to create successful digital products. I strive to help stakeholders understand what's required to achieve problem-solution-fit based on real user insights.

I look up for:
// Design for and with AI
// Human-centered AI (HCAI)
// Data-centered Design
// Human-machine Leaning
// Human-in-the-Loop

I look up for:
// Design Transformation
// Experience Design in Agile
// Customer Experiences (CX)
// Measuring Experiences
// ResearchOps

I integrate foresight, design, and business management to identify risks and opportunities, grow value and enhance competitive advantage through design.

Diagnostic Tool
Design System Canvas

Visual canvas to define your design system strategy and action plan. A design action-oriented template to iterate with your stakeholders to build a shared perspective on how design affects your business performance and growth.

Becker CPA, Bringing AI to eLearning
Contact me if you wish to view my portfolio
Due to NDAs, I cannot have them published online
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