MAY 2013 - ANNUAL CONFERENCE OF THE INTERNATIONAL MEDIA MANAGEMENT ACADEMIC ASSOCIATION. AT LISBON, PORTUGAL
The socio-economic impact of creative products and services: developing the creative industries through design thinking
Design thinking, although it has been growing in popularity, is still seen with some distrust, given that its impact is difficult to quantify and its benefits are subjective. This paper wants to address that distrust and contribute to clear it by providing some information about what it can do for companies by taking a look at creative products and services. First, we review the meaning of creative products and services, the concept of innovation, introduce design and some of its applications, as well as its economic impact and move to the meaning of design thinking. Second, we discuss the literature review and establish our findings. Finally, we end with our conclusions and contributions.