Joana Cerejo
UX Portfolio . Case Studies
#Case Studies #Design Process #Creativity #People #User-Centred Design #Human-Computer Interaction #Interaction Design #User Experience #User Experience Design #User Interface #UX #UCD #HCI #ID #IxD #UI #UI/UX #CX
"You cannot understand good design if you do not understand people; design is made for people"

DESIGN CASE STUDY - 2019
Design for Learning - Bringing AI to eLearning

The short turn strategy of Becker, is to move from a fill-to-all experience to a hyper-personalized one. With the support of Artificial Intelligence (AI), we are moving from the concept of Progress to Proficiency.

DESIGN CASE STUDY - 2020
Homepage Redesign - Engaging Students

Since its foundation, Becker's CPA exam review application had received very few homepage alterations. Accordingly, it became very outdated and not user-focused.
Time was pressing for a radical new homepage redesign that enhanced user engagement and tailoring the learning experience to the individual students needs.

UX CASE STUDY 2019
Qualitative Analysis - Survey & Thematic Analysis

To support the research of the case study Design for Learning - AI Research ProblemI conduct some qualitative analysis to support design and product decisions.

UX CASE STUDY 2018
Jobs to be done for An app for foodie People.

JTBD helped to uncover the motivations of why people use food apps, as well as unearth the real frustrations they face when using it.

UI / UX PORTFOLIO - 2017
Design for Healthcare- App Redesign

The application already existed and was already developed.
This was just a visual and usability enhancement project.

DESIGN SYSTEM
Sketch Library Files

I created a series of libraries to boost your creativity. Thus, you don't have to worry about technical assembling symbols and losing hours to name all the symbols properly.

UX Process

Over the years, I had the opportunity to test several processes. By experience, the Revamped Double Diamond, a design process framework based on the Design Council's Double Diamond, is the one how had present better outcomes. It aims at making sense of the design process, and providing guidance and clarity. In order to enable people to tackle design challenges. The framework incorporates tools, methods, and techniques from various sources to do so.

The goal is to get from point A – "Don't know" or "Could be" – to point B – "Do know" or "Should be".

UX Double Diamond

If you want to know more about my work,
Feel free to contact me. I would be delighted to start a conversation.
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