As a UX leader, I help organizations align strategy, design, and technology to create future-focused digital solutions that inspire innovation and enhance the human experience.
ABOUTME
I'm a passionate UX Lead with over a decade of experience, dedicated to enhancing the human experience through a blend of design, management, and engineering.
My data-driven approach informs product strategy, drives business growth, and delivers user-centric designs that improve satisfaction, increase adoption rates, and optimize workflows
I have led multiple products and UX strategies, aligning user needs with business goals and fostering collaboration across teams to create impactful solutions.
Since 2012, I have taught across universities and technical schools, mentoring new designers and sharing knowledge.
Intrigued by the intersection of AI & ML, I have pursued a PhD in Anticipatory Experiences. My groundbreaking work earned me recognition as a 2021 Women in AI Awards nominee.
CERTIFICATIONS
PRESENTATIONS
Quantifying Experiences - Using UX Metrics to Steer Product and Business Decisions at the 2023 UXInsight Festival
Designing Behavior Change With AI: How Anticipation Can Transform User Experiences at UXPA International
PUBLICATIONS
Why Anticipatory Design isn't Working for Business
While this proactive approach seems revolutionary, many businesses struggle to meet the high expectations it sets. In this article, I delve into the challenges of anticipatory design, highlight key failures, and offer a framework to help designers and businesses succeed in this complex landscape.
UX METRICS Advanced Techniques for Measuring System Usability Scale (SUS) Course
https://www.youtube.com/watch?v=lqQTyrfjfM8&ab_channel=UXcelerate; Join me in the exciting world of UX metrics!; 6:28; Learn about the System Usability Scale (SUS), and acquire the skills to effectively measure the usability of any digital solution without the need for statistical expertise.
https://www.youtube.com/watch?v=uTmmD-BLUno&ab_channel=UXcelerate; Discover the full range of features offered in this course; 0:50; Throughout this course, I will guide you through the intricacies of SUS, and how to leverage it to gain valuable insights into user satisfaction and usability.
https://www.youtube.com/watch?v=4PMcAvL89Io&ab_channel=UXcelerate; Get ready to master the art and science of understanding user satisfaction and usability like never before!; 5:10;
Joana’s call was invaluable. She pinpointed UI issues immediately and provided solutions on the spot. Her feedback on the UX/UI was top-notch, and she keyed into who our optimal user is, making tailored suggestions on how and why we should adapt the UX to their specific needs. If you’re looking for product insights that hit the mark, Joana’s the one to talk to.
Greg Weinstein
7 Nov 2024
Joana generously provided valuable feedback to enhance my portfolio website and offered insightful strategies for marketing my UX of user onboarding services. I look forward to scheduling more sessions with her in the future.
Himanshu Sharma
18 Mar 2024
Joana was really great. I am designing a component library and she went through a bunch of my components and gave concrete feedback about what I can do better. Various others who I asked kinda just said "looks good" and couldn't think of anything to say, so I think that her thoughts show some pretty strong skill.
Adam Zerner
9 Fev 2024
M session with Joana was the perfect example of how valuable talking with experts can be; I had a pretty good idea on which path to take before m call with her...and then she promptly showed me I had to take a couple of steps back in order to do things the right way. Super helpful session, Joana saved me a lot of time and put me in the right direction!
Andre Guelmann
8 Dec 2023
This was my second call with Joana. I had a great conversation with her. She gave me insights into website design best practices, suggested design improvements for our website, and shared helpful resources. Joana's knowledge and guidance have made a significant impact, and I'm excited about our progress thanks to her expertise.
Annelie Moolman
16 Oct 2023
My call with Joana was fantastic! I was feeling overwhelmed by trying to figure out user flow for my site and Joana gave me a very clear structure and process for gathering actionable user research to inform the site structure and content types - including taking into account user age/generation. Her guidance felt like a lightbulb going off and a real relief to have a process to follow. She also gave me advice on how to find the available tools to help with this. Loved this call!! I highly recommend Joana! What a gem. Thank you Joana!
Tamara Pulsts
13 Feb 2023
Thank you Joana for your support and suggestions! You were great in calming me down and reducing my overwhelm of the upcoming prototype presentation. You were very friendly and understanding of my situation. My key take-aways were: - design system like from airtable have a direct link to building the frontend - you suggested more creative ways to finally have access to lawyers as users - you made me take a step back and focus on how to build trust with the user in our AI system - you provided a number of resources, including an entire book, great material to dig further! Thanks a lot for sharing your insights with me, providing valuable feedback + encouraging me to stress less about the design!
Simon Rieß
9 Feb 2023
Joana is extremely knowledgable about design and product management. She was very enthusiastic to help out and gave great advice. She shared specific feedback on copy and UI that we can quickly implement, as well as strategic feedback on how to structure product discovery. Would highly recommend her!
Ashiq Korikkar
1 Nov 2022
Joana was very candid and generous in sharing her knowledge and experience. She has a tremendous experience in UX. Her talk was not only useful but very inspiring. Our 30 min was really well-spent and I'm glad I chose to reach out to her. She was very enthusiastic on everything UX but also had some specific suggestions and ideas on how to approach the cleint depending on personality type. I'm looking forward to continuing to speak with Joana going forward! Highly recommended!
Ayub Yanturin
30 Sep 2022
Joana was quick to understand the problems I'm trying to solve with my Software. She helped identify the concerns my leads can have during the onboarding process and gave me UX solutions to answer those concerns. We also went through my landing page and there Joana explained me how to think as my potential costumers and craft a copy to get them to sign up.
Khaled Bentoumi
29 Jun 2022
I can not be more grateful for Joana's call. She gave me stellar feedback on the UX/UI and proposed some important questions on what users may need. I can't recommend her enough if you're in for some insightful feedback on your product. I'm looking forward to talking to her again soon!