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Joana Cerejo - UX Designer, UX Strategist and AI Interactive Designer

Hi,

I'm Joana Cerejo an
AI Product Designer & UX Leader

I humanize technology to transform people's lives and revolutionize business experiences.

I'm passionate about Artificial Intelligence, Machine Learning, Data, and especially the Human Experience.

MY EXPERIENCE →

“

As a UX leader, I help organizations align strategy, design, and technology to create future-focused digital solutions that inspire innovation and enhance the human experience.

ABOUT ME

I'm a passionate UX Lead with over a decade of experience, dedicated to enhancing the human experience through a blend of design, management, and engineering.

My data-driven approach informs product strategy, drives business growth, and delivers user-centric designs that improve satisfaction, increase adoption rates, and optimize workflows
I have led multiple products and UX strategies, aligning user needs with business goals and fostering collaboration across teams to create impactful solutions.
Since 2012, I have taught across universities and technical schools, mentoring new designers and sharing knowledge.
Intrigued by the intersection of AI & ML, I have pursued a PhD in Anticipatory Experiences. My groundbreaking work earned me recognition as a 2021 Women in AI Awards nominee.

CERTIFICATIONS

PRESENTATIONS

Quantifying Experiences - Using UX Metrics to Steer Product and Business Decisions at the 2023 UXInsight Festival

Designing Behavior Change With AI: How Anticipation Can Transform User Experiences at UXPA International

PUBLICATIONS

Why Anticipatory Design isn't Working for Business

While this proactive approach seems revolutionary, many businesses struggle to meet the high expectations it sets. In this article, I delve into the challenges of anticipatory design, highlight key failures, and offer a framework to help designers and businesses succeed in this complex landscape.

Read more articles

UX COURSES

UX METRICS
Advanced Techniques for Measuring System Usability Scale (SUS) Course

Get access for 0€ More Info

Human-centered Design

Human-centered AI

vs

SAMPLE WORK

MY STORE

My Latest Reviews from Growthmentor

Joana’s call was invaluable. She pinpointed UI issues immediately and provided solutions on the spot. Her feedback on the UX/UI was top-notch, and she keyed into who our optimal user is, making tailored suggestions on how and why we should adapt the UX to their specific needs. If you’re looking for product insights that hit the mark, Joana’s the one to talk to.

Greg Weinstein

7 Nov 2024

My call with Joana was fantastic! I was feeling overwhelmed by trying to figure out user flow for my site and Joana gave me a very clear structure and process for gathering actionable user research to inform the site structure and content types - including taking into account user age/generation. Her guidance felt like a lightbulb going off and a real relief to have a process to follow. She also gave me advice on how to find the available tools to help with this. Loved this call!! I highly recommend Joana! What a gem. Thank you Joana!

Tamara Pulsts

13 Feb 2023

Thank you Joana for your support and suggestions! You were great in calming me down and reducing my overwhelm of the upcoming prototype presentation. You were very friendly and understanding of my situation. My key take-aways were: - design system like from airtable have a direct link to building the frontend - you suggested more creative ways to finally have access to lawyers as users - you made me take a step back and focus on how to build trust with the user in our AI system - you provided a number of resources, including an entire book, great material to dig further! Thanks a lot for sharing your insights with me, providing valuable feedback + encouraging me to stress less about the design!

Simon Rieß

9 Feb 2023

Joana was very candid and generous in sharing her knowledge and experience. She has a tremendous experience in UX. Her talk was not only useful but very inspiring. Our 30 min was really well-spent and I'm glad I chose to reach out to her. She was very enthusiastic on everything UX but also had some specific suggestions and ideas on how to approach the cleint depending on personality type. I'm looking forward to continuing to speak with Joana going forward! Highly recommended!

Ayub Yanturin

30 Sep 2022

Joana was quick to understand the problems I'm trying to solve with my Software. She helped identify the concerns my leads can have during the onboarding process and gave me UX solutions to answer those concerns. We also went through my landing page and there Joana explained me how to think as my potential costumers and craft a copy to get them to sign up.

Khaled Bentoumi

29 Jun 2022

I'm Joana Cerejo an AI Product Designer & UX Leader

I humanize technology to transform people's lives and revolutionize business experiences.I'm passionate about Artificial Intelligence, Machine Learning, Data, and especially the Human Experience.

I'm Joana Cerejo an
AI Product Designer & UX Leader

I humanize technology to transform people's lives and revolutionize business experiences.

I'm passionate about Artificial Intelligence, Machine Learning, Data, and especially the Human Experience.