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About me →

I help organizations design AI systems that preserve human agency and trust—combining behavioral science, foresight methodologies, and ethical AI practices.

5+

AI PROJECTS DELIVERED

5+

INDUSTRIES

8+

Years Leading

Joana Cerejo - UX Designer, UX Strategist and AI Interactive Designer

Strategic UX Leader Pioneering
Human-Centered AI.

trusted by global teams and design communities

I build intuitive AI systems that scale with trust and adoption

With expertise in UX, behavioral science, and foresight, I align AI with human goals so your products deliver lasting value.

Discover my services →

As a UX consultant, researcher, and author, I share practical strategies to bridge machine learning complexity with meaningful human experiences.

Insights from a Decade Designing AI-Powered Experiences

Read my articles →

Is your AI really delivering the experience users expect?

Introducing the AI-UX
Self-Assessment Questionnaire.

Learn more

Read article ↗

UX Resources

Discover UX courses, frameworks, and other resources crafted to enhance and streamline your Design Process.

79€

System Usability Scale (SUS) Excel Calculator

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149€

Design Debt & UX Audit Excel Calculator

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4,90€

Printable User Research Checklist

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4,90€

Printable Usability Testing Checklist

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12,90€

User/Customer Interview Report Template

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Learn how to design AI experiences that anticipate user needs while preserving trust, transparency, and autonomy.

Coming later this year.

The Anticipatory Design Playbook

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Human-centered Design

Human-centered AI

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My HCD Process →

My HCAI Process →

Let's Work Together! If you're building AI-powered products or looking to grow your team’s UX maturity, I'd love to hear from you.

Start a conversation

People don’t need more noise — they need clarity and direction.

My talks and workshops are designed to be both actionable and informative. You’ll leave with concrete tools, next steps, and the confidence to apply them, not just ideas to sort through later.

Designing Behavior Change With AI: How Anticipation Can Transform User Experiences at UXPA International

UXPA 25 - The Unfulfilled Promise of Anticipatory Design

Quantifying Experiences - Using UX Metrics to Steer Product and Business Decisions at the 2023 UXInsight Festival

I help organizations design AI systems that preserve human agency and trust—combining behavioral science, foresight methodologies, and ethical AI practices.

AI PROJECTS DELIVERED

INDUSTRIES

Years Leading

As a UX consultant, researcher, and author, I share practical strategies to bridge machine learning complexity with meaningful human experiences.

Insights from a Decade Designing AI-Powered Experiences

Is your AI really delivering the experience users expect?

Introducing the AI-UX Self-Assessment Questionnaire.

Introducing the AI-UX
Self-Assessment Questionnaire.