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Joana Cerejo - UX Designer, UX Strategist and AI Interactive Designer
Hi,

I'm Joana Cerejo an
AI Product Designer & UX Leader

I humanize technology to transform people's lives and revolutionize business experiences.

I'm passionate about Artificial Intelligence, Machine Learning, Data, and especially the Human Experience.

As a UX leader, I help organizations align strategy, design, and technology to create future-focused digital solutions that inspire innovation and enhance the human experience.
ABOUT ME
I'm a passionate UX Lead with over a decade of experience, dedicated to enhancing the human experience through a blend of design, management, and engineering.

  • My data-driven approach informs product strategy, drives business growth, and delivers user-centric designs that improve satisfaction, increase adoption rates, and optimize workflows

  • I have led multiple products and UX strategies, aligning user needs with business goals and fostering collaboration across teams to create impactful solutions.

  • Since 2012, I have taught across universities and technical schools, mentoring new designers and sharing knowledge.

  • Intrigued by the intersection of AI & ML, I have pursued a PhD in Anticipatory Experiences. My groundbreaking work earned me recognition as a 2021 Women in AI Awards nominee.
CERTIFICATIONS

PRESENTATIONS

Quantifying Experiences - Using UX Metrics to Steer Product and Business Decisions at the 2023 UXInsight Festival
Designing Behavior Change With AI: How Anticipation Can Transform User Experiences at UXPA International

PUBLICATIONS

Why Anticipatory Design isn't Working for Business
While this proactive approach seems revolutionary, many businesses struggle to meet the high expectations it sets. In this article, I delve into the challenges of anticipatory design, highlight key failures, and offer a framework to help designers and businesses succeed in this complex landscape.
Read more
Designing Behavior Change with AI
This article explores how this shift in design philosophy—from reactive to proactive—lies at the heart of what we now call anticipatory experiences.
Read more

UX COURSES

Human-centered Design
Human-centered AI
vs
SAMPLE WORK
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