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Joana Cerejo - UX Designer, UX Strategist and AI Interactive Designer
Hi,

I'm Joana Cerejo, a Lead UX Designer at Emergn.

Learn more about what I do →

I'm passionate about Artificial Intelligence, Machine Learning, Data, and especially the Human Experience.

My goal is to humanize technology.

I can create groundbreaking experiences that make a measurable difference in the way people live and the way you do business.
Human-centered Design
vs
Human-centered AI
See HCD Process →
See HCAI Process →

With over 10 years of experience in the design and technology industry, I have honed my UX strategic skills and expertise in creating innovative and effective design solutions.

As a seasoned design leader, I have a proven track record of driving design teams and delivering successful projects across a range of industries, including technology, learning, and fintech. Throughout my career, I have demonstrated a deep commitment to user-centered design, utilizing user research and data-driven design approach, to inform product decisions and drive business outcomes to fully embrace the value of design and to be championed by top-level leaders. This drives my company to keep seeking more opportunities to continually build company intuition and knowledge of their users.

Learn more about
What I Do
What I Think
How I Work
Rising Star Award Nominations - This award will honor those in the beginning stages of their AI career who have demonstrated exemplary leadership traits.
Joana Cerejo Nominee for the 2021 Women in AI Awards by VentureBeat AI Innovation Awards
View Nomination ↗︎
Learn how to measure experiences →
When you start having a goal and you start measuring that goal, you can start seeing improvements over time.
And that's the beauty of UX metrics.
&
BUY NOW
TOOLKIT
UX Audit
CALCULATOR
Design Debt
Fully Automated Excel
Generates Clear Roadmap
+ 260 Design Evaluation Criteria
Automated Cost/Benefit Analysis
Sustainable Design Debt & Technical Debt Management
Evaluates 4 Types of Design Debt
SUS Calculator
Deliverable - Excel file
59
€
€
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Introducing this powerful SUS calculator Excel tool - the ultimate solution to measuring and improving the usability of your product or service! Whether you're a product manager, designer, or UX researcher, this SUS calculator can provide you with valuable insights into the user experience, helping you identify areas for improvement and ultimately driving business growth. With this easy-to-use tool, you can quickly and easily calculate SUS scores, benchmark against industry standards, and even correlate SUS scores with other factors such as user demographics. Best of all, this SUS calculator is designed to handle missing data and can process up to 1000 participants, saving you valuable time and resources. Try it today and see the difference it can make when you have to buy in your leadership or stakeholders!

INSIGHTS FOR IMPACT

I am a certified UX Designer and Mentor

NN/g - Nielson and Norman Group, World Leaders in Research-Based User Experience
Interaction Design Foundation
Growth Mentor: The Platform to Level-Up Your Growth
My Latest Reviews from Growthmentor
  • Tamara Pulsts
    13 Feb 2023
    My call with Joana was fantastic! I was feeling overwhelmed by trying to figure out user flow for my site and Joana gave me a very clear structure and process for gathering actionable user research to inform the site structure and content types - including taking into account user age/generation. Her guidance felt like a lightbulb going off and a real relief to have a process to follow. She also gave me advice on how to find the available tools to help with this. Loved this call!! I highly recommend Joana! What a gem. Thank you Joana!
  • Simon Rieß
    9 Feb 2023
    Thank you Joana for your support and suggestions! You were great in calming me down and reducing my overwhelm of the upcoming prototype presentation. You were very friendly and understanding of my situation. My key take-aways were: - design system like from airtable have a direct link to building the frontend - you suggested more creative ways to finally have access to lawyers as users - you made me take a step back and focus on how to build trust with the user in our AI system - you provided a number of resources, including an entire book, great material to dig further! Thanks a lot for sharing your insights with me, providing valuable feedback + encouraging me to stress less about the design!
  • Ashiq Korikkar
    1 Nov 2022
    Joana is extremely knowledgable about design and product management. She was very enthusiastic to help out and gave great advice. She shared specific feedback on copy and UI that we can quickly implement, as well as strategic feedback on how to structure product discovery. Would highly recommend her!
  • Ayub Yanturin
    30 Sep 2022
    Joana was very candid and generous in sharing her knowledge and experience. She has a tremendous experience in UX. Her talk was not only useful but very inspiring. Our 30 min was really well-spent and I'm glad I chose to reach out to her. She was very enthusiastic on everything UX but also had some specific suggestions and ideas on how to approach the cleint depending on personality type. I'm looking forward to continuing to speak with Joana going forward! Highly recommended!
  • Synthia Smyth
    14 Jul 2022
    Joana was friendly and knowledgeable. Together, we went through the design of my project and she gave me a lot of feedback. Furthermore, she gave me some non-design related ideas that were very helpful and I intend to implement. I look forward to having another call with her soon.
  • Khaled Bentoumi
    29 Jun 2022
    Joana was quick to understand the problems I'm trying to solve with my Software. She helped identify the concerns my leads can have during the onboarding process and gave me UX solutions to answer those concerns. We also went through my landing page and there Joana explained me how to think as my potential costumers and craft a copy to get them to sign up.
  • Harry Haines
    3 may 2022
    Unbelievable conversation which has helped me angle my communication messaging. Looking forward to catching up again!
  • Pamela Carvalho
    23 May 2022
    I can not be more grateful for Joana's call. She gave me stellar feedback on the UX/UI and proposed some important questions on what users may need. I can't recommend her enough if you're in for some insightful feedback on your product. I'm looking forward to talking to her again soon!
  • Gopi Sukhavasi
    31 Mar 2022
    Joana did a detailed analysis of our landing page design and gave very good points. She gave ideas on how we can improve the home page and also talked about things that are very important but we are not looking at such as accessibility audits, accordion structure etc. Very insightful on the UX/UI.
  • Sergey Bogdanov
    1 Mar 2022
    Amazing specialist with good knowlende and friendliness. Joana even pointed few our miscalculations which we never even though.
Tamara Pulsts
13 Feb 2023
My call with Joana was fantastic! I was feeling overwhelmed by trying to figure out user flow for my site and Joana gave me a very clear structure and process for gathering actionable user research to inform the site structure and content types - including taking into account user age/generation. Her guidance felt like a lightbulb going off and a real relief to have a process to follow. She also gave me advice on how to find the available tools to help with this. Loved this call!! I highly recommend Joana! What a gem. Thank you Joana!
Simon Rieß
9 Feb 2023
Thank you Joana for your support and suggestions! You were great in calming me down and reducing my overwhelm of the upcoming prototype presentation. You were very friendly and understanding of my situation. My key take-aways were: - design system like from airtable have a direct link to building the frontend - you suggested more creative ways to finally have access to lawyers as users - you made me take a step back and focus on how to build trust with the user in our AI system - you provided a number of resources, including an entire book, great material to dig further! Thanks a lot for sharing your insights with me, providing valuable feedback + encouraging me to stress less about the design!
Ashiq Korikkar
1 Nov 2022
Joana is extremely knowledgable about design and product management. She was very enthusiastic to help out and gave great advice. She shared specific feedback on copy and UI that we can quickly implement, as well as strategic feedback on how to structure product discovery. Would highly recommend her!
Ayub Yanturin
30 Sep 2022
Joana was very candid and generous in sharing her knowledge and experience. She has a tremendous experience in UX. Her talk was not only useful but very inspiring. Our 30 min was really well-spent and I'm glad I chose to reach out to her. She was very enthusiastic on everything UX but also had some specific suggestions and ideas on how to approach the cleint depending on personality type. I'm looking forward to continuing to speak with Joana going forward! Highly recommended!
Synthia Smyth
14 Jul 2022
Joana was friendly and knowledgeable. Together, we went through the design of my project and she gave me a lot of feedback. Furthermore, she gave me some non-design related ideas that were very helpful and I intend to implement. I look forward to having another call with her soon.
Khaled Bentoumi
29 Jun 2022
Joana was quick to understand the problems I'm trying to solve with my Software. She helped identify the concerns my leads can have during the onboarding process and gave me UX solutions to answer those concerns. We also went through my landing page and there Joana explained me how to think as my potential costumers and craft a copy to get them to sign up.
Harry Haines
3 may 2022
Unbelievable conversation which has helped me angle my communication messaging. Looking forward to catching up again!
Pamela Carvalho
23 May 2022
I can not be more grateful for Joana's call. She gave me stellar feedback on the UX/UI and proposed some important questions on what users may need. I can't recommend her enough if you're in for some insightful feedback on your product. I'm looking forward to talking to her again soon!
Gopi Sukhavasi
31 Mar 2022
Joana did a detailed analysis of our landing page design and gave very good points. She gave ideas on how we can improve the home page and also talked about things that are very important but we are not looking at such as accessibility audits, accordion structure etc. Very insightful on the UX/UI.
Sergey Bogdanov
1 Mar 2022
Amazing specialist with good knowlende and friendliness. Joana even pointed few our miscalculations which we never even though.
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