Four Factors in Design Transformation
Mindset over design. Knowledge about and attitudes towards UX, as well as cultivating UX careers and practitioners' growth.
I consider that thinking about how we design strategies, is more important than what products can we create. Design does not evolve on its own, everything is in motion, and signals, and trends shape design every day. From a strategic perspective, I look at the internal and external factors to extend the business and end user's agency and the importance of a strategy that works.
Design process efficiency. Systematic, efficient use of UX research and design methodologies and tools.
Customer-centric strategy qualities. UX leadership, planning, and resource prioritization.
Innovation capabilities. Intentional definition of goals and measurement of the results produced by UX work aligned with business vision and goals.
MY DESIGN TRANSFORMATION PROCESS
Making life better by design