| ABOUT ME I'm a passionate UX Lead with over a decade of experience. Since 2016, I’ve been designing AI-powered products across e-learning, fintech, accounting, and manufacturing—combining machine learning, behavioral science, and data-informed design. My work often involves bridging design, data science, and compliance to ensure AI systems align with both user needs and emerging standards. Build AI That Works for People — and for Business. |
Vision with execution
I don’t just imagine what’s next — I build it. I lead the vision for projects while contributing hands-on across ecosystems, ensuring ideas become tangible, impactful outcomes.
Grounded in evidence
Every design decision I make is anchored in research and data. From behavioral science frameworks to usability testing, I translate complex insights into practical, human-centered experiences that scale.
Curiosity for the future
I approach design as a way of anticipating change. My curiosity for how emerging technologies shape human behavior drives me to experiment, learn, and integrate future-facing methods into today’s solutions.
HOW I APPROACH DESIGN
8+ years working in AI-powered UX strategy
Ways I have added value to your company, team, or product.
- I developed cross-functional design guidelines for AI-powered interfaces used across multiple teams and business units. These playbooks improved alignment, reduced rework, and supported compliance with emerging regulations.
Impact: Increased design consistency and reduced AI interface defects by 30%. - Designed an AI-powered assistant to help global teams retrieve and reconcile data across fragmented legacy and cloud-based systems.
Impact: Reduced manual search time by over 70%, improving operational efficiency across departments. - Designed a system that combines OCR and NLP to automate document workflows in legal and financial contexts.
Impact: Reduced average processing time by 65% while ensuring precision in high-risk content. - Crafted a personalized learning journey powered by predictive models and spaced repetition, tailored to individual learner performance.
Impact: Students improved their final exam scores by an average of +13.09 points compared to the control group.
MY CERTIFICATIONS
MY EXPERTISE
I bring a data-driven design approach, engaging in market research and vision development to keep seeking more opportunities to continually build company intuition and knowledge of their users.
I specialize in crafting user-centric solutions for intelligent systems, delving into crucial aspects of AI user experience design. This includes optimizing user inputs, refining feedback loops, ensuring transparency in model operations and system communication, and effectively communicating uncertainties.
Human-centered AI
Solving the right problem for the user is just half of the work. If you don’t have a structure design operation stage to support the product lifecycle end-to-end your solution will suffer from low time to market and you will be at the mercy of its competitors. My focus extends beyond the right solution, emphasizing efficient and scalable design processes. This elevates the quality of design outputs and collaborations within your organization.
DesignOps
I'm passionate about data analysis, thriving on both qualitative and quantitative research. Count me in for testing assumptions, especially with quantitative data. My goal is to unveil a clear picture of what works, what doesn't, and why, all aimed at optimizing the current user experience.
Data-driven Design
What I do
UX Strategy
I establish UX strategies that link product vision, brand, and business outcomes with real user needs and motivations. Design is not just about creating the right solution is also about solving businesses problem with experience design.
UX Research
I include a user-centered vision that is deliberately aligned across the business performance. I run user research and user testing to inform and drive product decisions.
UX for AI
I design the user interaction with intelligent systems addressing key elements of AI product user experience design like user inputs and feedback loops, transparency on the model, and communicating uncertainty.
UX Measurements
I love data analysis! And it is always my backbone to test my assumptions and get a clear picture of what works, what doesn't, and why, to leverage the current user experience.
Digital Accessibility
Inclusive digital experiences are not just something we should practice by default but it's also something that can bring you your next competitive advantage.
Design Systems
The future of technology relies on design system. Design Systems are made for people! They make life easier for two important groups: the users – the consumers of experiences – and the product developers – the makers of experiences. It builds better organizations!
Collaboration
I'm at my best when working on challenging projects with talented teammates. I like to innovate and have fun on the way. I have years of experience getting stakeholder buy-in for user experience.
Research
Getting into users' heads to answer questions from "What should we build?" to "Did we build it right?". Establish behavior patterns and correlations. Validate personas based on data observations.
Synthesizer and Prioritizer
Turning research data into user models on actionable insights and decisions. Managing design workload based on user value, product risk, project constraints and business goals.
Four Factors in Design Transformation
Mindset
Mindset over design. Knowledge about and attitudes towards UX, as well as cultivating UX careers and practitioners' growth.
I consider that thinking about how we design strategies, is more important than what products can we create. Design does not evolve on its own, everything is in motion, and signals, and trends shape design every day. From a strategic perspective, I look at the internal and external factors to extend the business and end user's agency and the importance of a strategy that works.
Process
Design process efficiency. Systematic, efficient use of UX research and design methodologies and tools.
Strategy
Innovation
Customer-centric strategy qualities. UX leadership, planning, and resource prioritization.
Innovation capabilities. Intentional definition of goals and measurement of the results produced by UX work aligned with business vision and goals.
MY DESIGN TRANSFORMATION PROCESS
Mindset
Process
Strategy
Innovation
Making life better by design
Measure Impact
Measure Impact
Measure Impact
Measure Impact
Read more about my design transformation on my Medium
Four Factors in Design Transformation
Bridging Nielsen and Norman’s Four Factors in UX Maturity with Design Maturity Outcomes
