UX METRICS
Advanced Techniques for Measuring System Usability Scale (SUS) Course
Advanced Techniques for Measuring System Usability Scale (SUS) Course
Join me in the exciting world of UX metrics! Learn about the System Usability Scale (SUS), and acquire the skills to effectively measure the usability of any digital solution without the need for statistical expertise. Enroll now to uncover SUS secrets and effortlessly calculate usability.
UX METRICS COURSE
Who is this course for?
Designers
This course is perfect for designers to evolve their qualitative skills to streamline their design process and gain valuable insights into user satisfaction. This course provides a robust framework to measure and evaluate the usability of any digital solution, enabling you to identify areas for improvement and create intuitive interfaces that captivate your users and enable business growth.
Product Managers
This course is as important for designers as it is for product managers. Learn how to drive the success of your product by harnessing the power of user-centric design. This course lets you make informed decisions based on comprehensive usability metrics. Uncover hidden pain points, identify usability bottlenecks, and guide your team toward creating remarkable digital products that resonate with your target audience.
Business Owners
This course is perfect for business owners to learn how to elevate their brand's reputation and customer satisfaction to new heights. This course empowers you to gauge the user experience of your digital solutions, ensuring they are aligned with your business objectives. By making data-driven decisions, business owners can enhance customer loyalty, increase conversions, and secure a competitive edge in the market.
OUTCOMES
The course will help you:
Gain in-depth expertise in the System Usability Scale (SUS), a widely used survey tool for measuring the usability quality of a system. You will learn about the history and development of the SUS, its components, and scoring system, and how to interpret the results.
Elevate your skills by building a powerful SUS Calculator and Dashboard, enabling advanced SUS calculations and data analysis without complicated calculations! You will also gain practical experience in administering the SUS survey and analyzing the data to improve the usability of a system.
Most importantly, learn to leverage UX metrics to demonstrate the design's impact on user behavior and engagement, and effectively communicate its business value to stakeholders. Start showcasing the ROI of design and garner support from leadership for design investment.
Elevate your skills by building a powerful SUS Calculator and Dashboard, enabling advanced SUS calculations and data analysis without complicated calculations! You will also gain practical experience in administering the SUS survey and analyzing the data to improve the usability of a system.
Most importantly, learn to leverage UX metrics to demonstrate the design's impact on user behavior and engagement, and effectively communicate its business value to stakeholders. Start showcasing the ROI of design and garner support from leadership for design investment.
PROGRAM
What does this course cover?
In this course, I will delve into the System Usability Scale (SUS) fundamentals, exploring its history, components, and scoring methodology. You'll gain hands-on experience administering the SUS survey and interpreting the results. But that's not all – At the end of the course you will have a powerful Excel SUS calculator developed by you to supercharge your SUS calculations and data analysis.
- Introduction to the course and Instructor
- Overview of the course content
- Importance of measuring experiences
- Quantifying experiences - Using UX Metrics to Steer Product and Business Decisions
- Business goals and SUS
- Pop Quiz
- Origins of SUS
- How it works
- Components of the SUS
- Scoring the SUS
- Interpreting the SUS Score
- Pop Quiz
- Steps to set up a SUS study
- How to choose the right sample size
- How to create a SUS study hypothesis
- Administrating a SUS questionnaire
- Building a data depository
- Scoring the SUS
- SUS grade, usability, and learnability score
- How to calculate outliers
- Important of Cronbach's Alpha in UX research
- SUS percentile
- Standard deviation and SUS benchmarks
Dashboard Creation:
- Analyze overall SUS scores against different dimensions.
- Interpret SUS scores, grades, and acceptability criteria.
- Visualize SUS scores in acceptability and adjective scales.
- Analyze SUS score distribution by score ranges and adjectives.
- Design a radar graph to compare positive and negative question responses.
- Perform comparative analysis against global benchmarks.
- Understand demographic data collected from the questionnaire.
- Analyze gender distribution within age groups.
- Compare repeated and new users.
- Assess age groups by education level.
- Utilize geographic charts to analyze answers distribution.
- Understand correlations between age, gender, and SUS scores.
- Analyze differences in scores between new and returning users.
- Assess the impact of education levels on usability perceptions.
- Explore regional variations in SUS scores.
- Construct graphs to analyze participant answer distribution per question.
- Enhance visual comprehension of data distribution.
