Joana Cerejo is a UX lead and researcher specializing in human-centered AI and anticipatory systems, with over a decade of experience. She holds a PhD in Digital Media from the University of Porto, where her research focused on anticipatory experiences and sustainable human–machine relationships.
Blending UX strategy, behavioral science, and data-driven design, Joana is passionate about creating intelligent systems that prioritize transparency, adaptability, and user autonomy. Since 2016, she has led the design of AI-powered solutions across fintech, education, accounting, retail, and manufacturing—translating complex models into real-world impact.
Nominated for the 2021 Women in AI Awards by VentureBeat, Joana has also taught and mentored designers since 2012. A frequent speaker at design and tech conferences, she champions future-resilient systems grounded in human intent—ensuring technology empowers, includes, and adapts.