Menu
The Anticipatory Design Playbook
The next book you’ll need to designing AI systems that drive real behavior change—not just predictions.
The 1st book on Anticipatory Design—ever.
The Anticipatory Design Playbook is a practical and thought-provoking guide to crafting anticipatory experiences in an age defined by AI.

Based on years of research and practical design experience, this book provides a comprehensive framework for creating AI-driven systems that match user intent, adapt to changing human behaviors, and stay transparent, flexible, and focused on people.

Book Launch

Days
Hours
Minutes
Seconds
Leave your email below to receive updates

What is the focus of this book?

Unlike most resources focused solely on the technical side of AI, this book bridges design, behavioral science, and machine learning to equip designers, product leaders, and technologists with the tools to shape intelligent systems (before those systems negatively shape us). From foundational concepts in AI, machine learning, and data science to behavioral theory, ethical design, and foresight methods, Cerejo introduces a new design language for systems that think ahead.

Readers will learn to identify key AI patterns, interpret mental models, and strike a balance between autonomy and automation across predictive, conversational, and agentic systems. The book introduces a structured process—Anticipate, Imagine, Shape—that translates complex concepts into actionable UX strategies. Whether you’re designing AI assistants, hyperpersonalized services, or adaptive platforms, this playbook offers practical methods for designing systems that anticipate needs, reduce friction, and support long-term behavior change.

More than a framework, The Anticipatory Design Playbook urges us to reclaim our role in shaping the future of intelligent systems. It is a call to leave behind the illusion of certainty that forecasting provides. It invites us to design with foresight—to create systems that are not just efficient, but context-aware, participatory, and resilient to change.
" Forecasting can reveal what’s probable. Foresight asks what’s possible.
Great AI applications demand both."
Joana Cerejo, 2025
Book Content
About the Author

Joana Cerejo is a UX lead and researcher specializing in human-centered AI and anticipatory systems, with over a decade of experience. She holds a PhD in Digital Media from the University of Porto, where her research focused on anticipatory experiences and sustainable human–machine relationships.


Blending UX strategy, behavioral science, and data-driven design, Joana is passionate about creating intelligent systems that prioritize transparency, adaptability, and user autonomy. Since 2016, she has led the design of AI-powered solutions across fintech, education, accounting, retail, and manufacturing—translating complex models into real-world impact.


Nominated for the 2021 Women in AI Awards by VentureBeat, Joana has also taught and mentored designers since 2012. A frequent speaker at design and tech conferences, she champions future-resilient systems grounded in human intent—ensuring technology empowers, includes, and adapts.

Made on
Tilda