To establish robust measurement practices that will help you measure your user experience quality to drive improvement actions. A data-decision approach will fuel your user experience transformation. Every business needs metrics to be successful and to monitor the impact of changes over time.
1. Tracking UX metrics and KPIs 2. Journey planning and insights 3. Monitoring the impact of changes over time
Why use Data to Shape Experiences?
Decision-making driven by the right amount of user data and experimentation leads to a greater chance of choosing the right option and making it successful.
Increased efficiency in providing consistency to the user experience across all omnichannel experiences.
To improve data collection for a more personalized user experience.
UX data analysis helps understand user needs and motivations to improve client relationships over time.
UX metrics can be a powerful tool. But user experience metrics can easily become overwhelming by complicated formulas and advanced statistical methods. I hope to demystify much of the research with my calculators and focus on the practical application of UX metrics.
System Usability Scale (SUS)
SUS is one of the oldest and most widely used metrics for assessing the perceived usability and learnability of any system, software, website, apps', or even services.
The rising need to deliver personalized, relevant, and consistent experiences across every touchpoint, and end-to-end journey and channel has urged organizations to leverage UX measurements to map and quantify UX efficiently. Organizations need to start prioritizing user data and focusing on making data-driven decisions to achieve the highest level of performance across all aspects of user interactions and define a growth strategy. It is time to build and adapt to the data-driven journeys to gain a unified view of the user to understand their current behavior patterns that will drive future actions and help them develop compelling marketing and sales activities.
You cannot understand good design if you do not understand people. Design is made for people.