Design Thinking associated with R&D
The difficult task of innovation is a key facet of Research & Development institutions. To Design, innovation is to make the project technically feasible, economically viable, merchandising interesting, and emotionally engaging. Design Thinking integrated with R&D organizations can foster the relationship between Universities and new markets. This book researches new emerging design methods and provides an overview of Design Thinking tools that can be applied in an early stage of the R&D research process to produce meaningful results.