Without user research or user testing, you cannot know what the real problem is and may end up solving an assumed problem farfetched from reality.
Avoid solving the wrong problems and assumptions
The process serves as a guide and as a list of methods that your organization can apply to each project.
Prevent skipping important steps and get right fist time
To make sense of any problem, we need to frame it, otherwise, it cannot be solved. What cannot be measured cannot be managed.
Make problems tangible and therefore solvable
With researchOps, we have lots of research to fall back on and use as a baseline for future projects. It also encourages knowledge sharing between project contributors and stakeholders.
Create solid documentation for future reference
With an approximate understanding of the problem and project size, we can scope projects more efficiently and assign better resources in beforehand.
Improve scoping to secure time and resources
User research often reveals additional challenges and opportunities that we weren't aware of yet.
Uncover emerging challenges & opportunities